I like this guy already. What great marketing! Do you think he gets noticed and remembered?
Brilliant marketing, however he only did half the job.
I love this, but he could have done even better. While I might remember the image, I am not likely to remember the name and certainly not the number. A quick search of the internet found a number of copies of this photo. But without a city state or area code how would I find this guy? By the way he’s from Halifax, Nova Scotia.
A Google check of the name finds a number of directory type business sites that list him but no web page for this guy. He could be on the first page of Google if he had a website. This is a wonderful opportunity for vital marketing and cross marketing. Think how many people would link to him to see the picture. Links to a website are a big part of what drives a website to the top of Google searches. (Since he doesn’t have a site to link to, you could link here. I’d sure appreciate it)
How can you learn from this? Can you create something similar and memorable in your business?
Would you do business with this guy? Would you think of him 1st first when you need a plumber? Or do you think of him as a goofball and would avoid him. Leave a comment and let me know.
Keep Laughing,
Ned
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15 responses so far ↓
1 Yan Susanto (5 comments.) // Mar 3, 2009 at 1:14 am
Exactly! Though he has a sense of humor, he lack a sense of doing business online.
Hey, drop him a call, he’s got a problem and you’ve got a solution…. 😉
Yan
Yan Susanto´s last blog post..Where Are You? and So They Ask
2 Ned // Mar 3, 2009 at 2:08 pm
Yan,
Glad to see your smiling face here again. (OK not on this page but it shows up on my admin page!)
I thought I was being smart by turning a funny photo into a post about marketing and you took it to a whole other level but looking at it as a business opportunity.
3 Yan Susanto (5 comments.) // Mar 3, 2009 at 2:25 pm
LOL, fact is I haven’t been commenting a lot these days but I make it a point to visit and reconnect with fellow bloggers.
If there is something I could add to the conversation, I’ll do so.
And if I see a business opportunity, I’ll grab so… 😉
Yan
Yan Susanto´s last blog post..Where Are You? and So They Ask
4 Mitch (12 comments.) // Mar 6, 2009 at 12:17 am
You make a very good point with the website item. I’m always telling people that they not only need a website, but need it to reflect how they want to be viewed as business people. However, I’m betting that there are a good number of people who would remember the name because of the picture; not bad.
Mitch´s last blog post..The Keys
5 Sire (53 comments.) // Mar 6, 2009 at 2:40 am
Great photo and a superb gimmick, but like you said a missed opportunity. Perhaps he is only interested in local business, but if that is so he would be missing out on a lot of opportunities, opportunities that in the current economic climate could well save his business.
Sire´s last blog post..In Search Of Fame And Glory
6 Bibs in India (1 comments.) // Mar 6, 2009 at 7:18 am
I won’t be prefer anything similar but something different. Fantastic idea of marketing…
7 Ned // Mar 7, 2009 at 2:02 am
Sire,
>Perhaps he is only interested in local business,
But people still need to find him. Thanks for stopping by.
8 Sire (53 comments.) // Mar 7, 2009 at 2:30 am
I’m on the road a fair bit, and I see a lot of cars, trucks and things with ads displayed on their vehicles and they are such the norm that you don’t even tend to notice. At least with this guy, you’re going to notice him. Whether you will remember the number is another story. The other thing is that not all businesses have websites, and if they do a lot would not know how to market them. Perhaps you should follow Yan’s lead and approach the guy to set up a site for him.
Sire´s last blog post..WassupBlog’s February Stats
9 Ned // Mar 7, 2009 at 5:04 pm
@ Sire
I thinks it’s a great idea but building a site for someone else is not something I want to do.
10 Jake (1 comments.) // Mar 7, 2009 at 11:08 pm
Hmmm, advertising Genius that needs some direction haha.. that’s got me thinking how i can use my JakeCpuNut blog to advertise haha
Ok, i’m not gonna say what i’m thinking!
Jake´s last blog post..They Said I Was a Boob, Or did they say “nice boobs”?
11 Ned // Mar 8, 2009 at 9:29 pm
Welcome and thanks for stopping by Jake. Yea that’s the great thing about reading other blogs, you get lots f ideas.
12 Chelle (1 comments.) // Mar 13, 2009 at 4:02 pm
Certainly creative…not sure if Professional is the word that comes to mind though 🙂 I’ve always wondered about the effectiveness of vehicle advertising, a lot of people say it works, but I’ve never called anybody because I saw their truck…or their butt for that matter! 🙂
Chelle´s last blog post..Why You Need to Learn How to Use a Computer – Now!
13 Ned // Mar 14, 2009 at 1:47 am
Chelle,
Thanks for the visit.
>not sure if Professional is the word that comes to mind
That can be said about a lot of vehicle advertising, especially what real estate investors use.
14 Home Sale (1 comments.) // Mar 26, 2009 at 2:19 am
This just goes to show that a picture is worth a 1,000 words. People can tell a lot about your business just by your logo or what you have on your business vehicle, or at least I can. For instance I was saw a guy who was in the carpet cleaning business and on his van he had a not so great logo and all the wording was crammed and it just looked cheap and a fly by night sort of thing. I happened to know for a fact that this guy has a knack for starting businesses that he is not really interested in just for tax write offs or whatever, he had no interest or didn’t even know how to clean carpet. I guess my point being here is that this guy really appears to know what he is doing, not only his he creative but I bet he is great in his business at what he does.
15 Ned // Mar 26, 2009 at 6:32 pm
Home Sale, Thanks for stopping by. I agree, your marketing sends an important message about your business.