Seth Godin is a great marketer. His book the Purple Cow is a fun read. Hey who says business books have to be dry and boring. Seth’s books certainly aren’t. It is only 137 pages and a fast read. But don’t let its small size fool you. It has a powerful message.
A Purple Cow Is Remarkable
The concept of the book is simple. If you have seen one cow you have seen them all. But if you saw a purple cow, well that would be remarkable! You’d notice a purple cow. You’d tell your friends about a purple cow. That is why I Am telling you about the book Purple Cow. When it comes to marketing books this one is – remarkable.
Seth Godin will guide you through the changes that are happening in the marketplace. He discusses why the old paradigm of marketing doesn’t work any more. Seth also describes how the products need to change to be successful today.
Otaku – What you want in your customers
I learned a new work from this book, Otaku.
“Otaku describes something that’s more than a hobby but a little less than an obsession. Otaku is the overwhelming desire that gets someone to drive across town to try the new ramen-noodle shop that a great review”
This is what you want in your customers. This is why your products have to be remarkable.
Seth Godin Is Fun
One quote from the book I love
“Does the US Postal Service hire Annoying people or just train them that way?”
It is a great example of his irreverence and his unique way of looking at things. Sadly the US Postal Service never quite looked at their own business that way.
Now I haven’ given anything away that you couldn’t read on the flap of the cover. Seth ads value by the humor and the case studies. So buy this book. You’ll be glad you did. I “steak” my reputation on it. I wouldn’t “steer” wrong. And that’s no bull! (Sorry, I’ve got to milk it for all it’s worth)
Buy Purple Cow from Amazon here at a great price.
Happy Reading,
Ned
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8 responses so far ↓
1 Yan@Blogging Tips (1 comments.) // Apr 17, 2010 at 9:24 pm
Highly recommended read! Good pick, Nate. I’m still feeding my cow with purple fruits and vegetables…. 😉
PS: Have read The Dip?
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2 Sire (53 comments.) // Apr 17, 2010 at 9:36 pm
That’s a great review Ned, and although I’m not in the market for such a book at the moment I’ll be sure to come back and buy the book from you.
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3 Mitch (12 comments.) // Apr 17, 2010 at 9:42 pm
You know, I’ve read a couple of his books, and they are entertaining. The problem, and it’s not his fault, is that in some industries being the purple cow isn’t a good thing.
For instance, my main industry, health care. It’s tough enough being one of the few minorities trying to do what I do; that should make me stand out enough, but people tend to try to “not” look at me, which works against me. So I’ve thought about doing something to stand out from the crowd, but health care doesn’t like to deal with people who don’t conform just enough for their comfort.
Other things I do, however, would work perfectly with this kind of thing I believe; but I work on balancing between industries for the moment, since health care pays the best. But one of these days, I’m just not gonna care. lol
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4 Tweets that mention Purple Cow -- Topsy.com // Apr 17, 2010 at 9:43 pm
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5 Ned // Apr 19, 2010 at 1:55 pm
Thanks Sire. Hmmm we are not supposed to buy from our own accounts to get a discount but I can buy from you.
6 Ned // Apr 19, 2010 at 3:24 pm
That is a good counterpoint Mitch. Perhaps in the medical field you don’t need to be purple (ie: wildly unique) but still can benefit by being remarkable (better in some way).
7 Mitch (12 comments.) // Apr 19, 2010 at 11:04 pm
I’m certainly trying to find my way, Ned. 🙂
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8 Jonathan Benya (3 comments.) // Apr 21, 2010 at 10:13 am
We should nickname you the PUNisher for all the bad jokes!
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