How You Say it Makes All the Difference
The short video below shows the incredible power of words. How you say something can make as much difference as what you say. Often you can gradually get someone to come around to your point of view by being creative in how you present your message. Politicians were the first to call it “spin”. The funny thing is most politicians aren’t very good at it.
The ability to communicate effectively is one of the most important business skills you can have. Real estate, is a people business. Yes you need to know the numbers but you can’t do a deal without dealing with people; sellers, buyers, agents, lenders etc. Most real estate deals are made not found. They are negotiated. The multiple list service doesn’t have check boxes for positive cash flow, owner financing, or no money down.
Five Keys to Communicating Effectively
- Think about how to say it. The most natural sales people spend a LOT of time thinking about and rehearsing what they say. That is exactly why they sound natural.
- Study sales, read some books or take some courses on selling.
- Using fewer words is usually better than more words
- Talk in terms of benefits for the other person. Use the words you, your, and yours; more than I, me, or mine
- Read the quotes on my blog. You’ll learn how some of the greatest minds get their point across.
One Minute and 45 Seconds on the Power of Words
A beautiful and powerful message. Let me know what you think by leaving a comment or share it via your favorite social network.
Happy investing,
Ned
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13 responses so far ↓
1 Liz Benitez // Jul 15, 2011 at 12:06 pm
Great post. Love the video.
2 Ned // Jul 15, 2011 at 5:58 pm
Thank you Liz.
3 Argie Monroy (1 comments.) // Jul 17, 2011 at 6:11 am
The power of words are sometimes much sharper than the power of the sword. I’ve read this somewhere in the Bible before. And I greatly agree the way you say your words do make a great difference ! 🙂
4 Ned // Jul 17, 2011 at 12:11 pm
Argie,
Thanks for stopping by. I had to pull your comment out of the Akismet filter. I marked it as “not spam” so perhaps that will help. You may want to check with Akismet to make sure your comments are not regularly being caught as spam.
5 Mitch Mitchell (12 comments.) // Jul 17, 2011 at 6:59 pm
A departure from what you usually write and what a great departure as well. Very powerful video and a great lesson to learn, one I really wish I could learn better. Thanks Ned.
6 Ned // Jul 17, 2011 at 11:52 pm
Thank you Mitch. My sister e-mailed me that video and soon as I saw it I knew I had to share it on my blog.
7 Ralph@retirement lifestyle (3 comments.) // Jul 18, 2011 at 6:37 pm
Ned,
That was beautiful and powerful. I’ve had a negative attitude about sales all my life never realizing that it was merely effective communication (when done properly). Now I’m trying to teach this old dog some new tricks.
8 Ned // Jul 18, 2011 at 6:53 pm
Yes Ralph a lot of people have negative feelings about sales. Having been in sales most of my adult life I looked at it as simply helping the customer find the right product for them.
9 Brooks (3 comments.) // Jul 28, 2011 at 12:59 pm
Ned,
Cool vide0 – Inspiring.
What people don’t realize is that life is sales – to get friends, talking with a customer service person on the phone, getting a wife, selling houses, being a leader – people have a negative idea of sales – if you do, that’s fine, but you do it everyday regardless…
10 Ned // Jul 28, 2011 at 2:37 pm
Exactly Brooks, we are all in sales. We might be selling our kids on eating their vegetables, or a bank on why they are best off to sell to me at a discount.
11 minerva @ park city real estate (1 comments.) // Aug 2, 2011 at 3:21 am
Hi Ned, very very nice video. And yes, the power of words can definitely touch anyone. Words are very important especially when it comes to sales.
12 Ned // Aug 2, 2011 at 10:20 pm
Minerva, Thanks for reading and commenting. It was when I was in sales on 100% commission that I learned to communicate more effectively
13 Efrain Acevedo // Mar 20, 2012 at 5:32 pm
Yes, It does make you think.
Take note that what you say can and will make a difference in you and others!!!!!!!!!!!!